Creative team leadership can be a challenging and complex task for many reasons. Here are a few possible complexities that can arise:

1. Managing diverse personalities and skill sets:
   Creative teams often consist of individuals with different backgrounds, experiences, and personalities. As a leader, it can be challenging to manage these differences and create a cohesive team dynamic that fosters collaboration and innovation. You should build your team carefully and precisely, looking for T-shaped specialists. As soon as designers always have a bias either towards systematization or towards creative solutions. The first one will make it boring, and the second one will turn into a monster when scaling. Individually, they will run into their own limitations, but together they will make a powerful breakthrough.
   
   
2. Balancing structure and flexibility:
   Creativity thrives in an environment that allows for flexibility and experimentation. The main dilemma for the designer is in anticipating likely changes. As such, the designer acquires the role of futurologist, "technological forecaster" or foresight analyst. Therefore, while balancing aesthetic and semiotic qualities of the product, designers have to consider current as well as future needs for recognition and product differentiation. However, too much flexibility can lead to chaos and lack of focus. Leaders must strike a balance between structure and flexibility to ensure that the team has a clear direction while still allowing room for creativity.
   
   
3. Navigating conflicting priorities.
   In creative projects, there can be many different stakeholders with different priorities and goals. A leader must navigate these competing priorities while still maintaining the integrity of the creative vision.
   
   
4. Managing creative burnout:
   Creatives can sometimes experience burnout due to the high-pressure and demanding nature of their work. Leaders must recognize the signs of burnout and take steps to prevent it, such as providing opportunities for rest and rejuvenation.
   
   
5. Facilitating effective communication:
   Effective communication is crucial for creative teams to work together successfully. Leaders must ensure that everyone has the information they need and that communication is open and transparent.
   
   
6. Managing expectations:
   Creative work can be unpredictable, and deadlines can be challenging to meet. Leaders must manage expectations effectively, both with clients and team members, to avoid disappointment and frustration.

Overall, creative team leadership requires a combination of flexibility, adaptability, and strong communication skills. It's important to approach the role with an open mind and a willingness to collaborate with the team to achieve the best possible results.

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Both SCRUM and Design Thinking are hot topics in the management world – everybody talks about them, some use them, few understand them. These buzzwords are all over the place and widely misused. As certified Product designer and Design Thinking mentor I'd like to clear the air a little bit and help you figure out what they are really about and how design process can be integrated into SCRUM processes:

https://drive.google.com/file/d/1MnDpOXVHNpuduTMLL...